Counterfeit products have been a major issue in the global market for many years. According to the International Chamber of Commerce (ICC), the value of trade in counterfeit and pirated goods is estimated at $991 Billion dollars in 2022. This demonstrates that counterfeit products are not just a minor issue, but a major threat to…
Numerically sequenced items, such as serial numbers, have long been used as a method to identify and track authentic products. However, with the rise of counterfeit products and the ease with which they can be produced and distributed, it has become increasingly important to find new and more secure methods of protecting consumers and the…
Counterfeit products have always been a problem for luxury brands. However, as technology advances, it is becoming increasingly difficult to combat counterfeiters. Therefore, brands need to think about how they can implement new strategies to deal with this issue in the future. Here are the key areas luxury brands should focus on when trying to…
